7 Ergebnisse.

In March 2011, people in a coastal Japanese city stood atop a seawall watching the approach of the tsunami that would kill them. They believed--naively--that the huge concrete barrier would save them. Instead, they perished, betrayed by the very thing built to protect them. Academics call it maladaptation, in simple terms, it's about solutions that backfire. Over the Seawall tells the stories behind these unintended consequences and the fixes ...

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process, " Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development ...

The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows w...

A full colour illustrated history of one of the world's most influential books - from its makings through its development to its impact through the ages.

The making and history of the use of the Bible from leading author/editor team Stephen Miller and Robert Huber, now in a text only edition

For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50, 000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important busi...

Seit fast vier Jahrzehnten arbeitet Willy Loman ziemlich erfolglos als Handlungsreisender. Als ihm plötzlich gekündigt wird, versucht er weiterhin, seinen unerschütterlichen Glauben an den amerikanischen Traum und die damit verbundene Scheinwelt gegenüber seiner Familie aufrecht zu erhalten. Sein Sohn Biff führt ihm die Realität vor Augen und löst damit eine folgenschwere Reaktion bei seinem Vater aus.Volker Schlöndorffs preisgekrönte Verfilmu...